OUR TEAM
JASMINE NNENNA — FOUNDER
Capricorn Sun. Pisces Moon. Leo Rising.
3/5 Classic Generator
I'm Jasmine, Co-Founder of Erah Society & the host of Counter Cultural, our internationally recognized podcast where I explore the shifting paradigms of business, creativity, and consciousness.
My background in advertising, publishing, and fashion has taken me across the globe, learning from mentors in diverse industries and ancient lineages—all in pursuit of a deeper understanding of what it means to be divinely human.
Today, I’m penning fresh philosophies on the future of business, humanity, and society inside the Erah Journal and consulting as Creative Director for select brands inside Erah’s Agency.
Paying respects to my Learning Lineage here.
@jasminennenna
ALEX VERVILLE — CO FOUNDER
Leo Sun. Capricorn Moon. Gemini Rising.
4/6 Emotional Generator
As a full-time partner & papa, one thing I know for sure is this: we can’t chart a future without making peace with our past.
I’m Alexander Verville, Co-Founder and Managing Director of Erah Capital—our financial stewardship arm. My path bridges the seemingly conflicting worlds of private credit and spiritual stewardship. At the heart of my work is a deep commitment to strategic clarity, soulful presence, and regenerative vision.
I believe wealth can be well. That leadership can be embodied. That business, when done right, has a way of becoming the spiritual practice.
@adverville
OUR STORY
A space for modern Seekers & Founders
Erah Society— ‘Emerging Renaissance Age of Human Society’
Our love for this work runs deep.
We come from the worlds of business, advertising, brand marketing, and publishing, but for years, we felt unseen inside the systems we were asked to succeed in. The ones that prioritized scale over soul, transactions over relationships, and success over sanity.
We weren’t looking to play the old game better. We wanted to build an entirely new paradigm.
Our story starts in 2014, on a warm summer night in Baltimore. That night, we, Jasmine and Alex, instantly connected over our shared love of spirituality, humanity, and the possibility of a better future for ourselves and, later on, for humanity. Eight months later, we got married and began interweaving our shared vision. We traveled, lived, and worked in Southeast Asia, learning more lessons in a few years than some do in a lifetime, but it prepared us for what came next.
Over the years after we collided, there were moments of loss, growth, pivots, and becoming parents (guides, really) to two luminous children. There were business failures that became initiations. Successes that expanded our network. And threads that kept pulling us back to the same center: “How can we build something that truly feels like home for people like us?”
In 2018, we designed our first healing space, a sanctuary that blended community, creativity, and care, not just for the physical body, but for your home. We named it Zeluwa Collections: healing homewares. That project eventually closed, but it lit the path for the next leg of the journey.
By 2021, we were dreaming up a Teahouse. Jas held with her reverence for tea as a grounding and holistic ritual, and Alex with his deep love for creating spaces that bring people together. Because we were still living in Asia with our now growing family, we decided to experiment with it as a digital Teahouse, and when we opened our doors, it became a treasured landing spot for conscious entrepreneurs to find their passion, vision, and themselves again.
What we learned in that season clarified everything: our calling is not just in gathering, but also in consulting. In stewarding and co-stewarding the next era of conscious businesses that will replace society’s unconscious ones.
So in early 2024, Erah Society evolved again.
We became a Conscious Business & Capital Agency for brands setting the new cultural standard. We now develop breakout ventures into industry luminaries, the ones people watch, study, and follow. Pulling on Jas’s long lineage of brand and Alex’s instinctual mastery of capital, we offer both strategic consulting and capital solutions to support purpose-driven entrepreneurs in building businesses that are profitable, regenerative, and aligned with a deeper mission.
As we continue to walk alongside this work, we’re, of course, planting seeds for what’s to come.
Our dream is to expand Erah Society into a constellation of impactful media, live gatherings, physical spaces, dynamic incubators, and beyond. A platform where modern seekers and founders can come together, reflect, and co-create the next era of society together.
THE FUTURE IS CONSCIOUS